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Division of Public Health Communications and Marketing

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Connecting to Advance Health and Well-Being

BeVera has an extensive proven track record of developing and disseminating effective health communications products for internal public health organizations as well as external stakeholders. With diverse backgrounds and wide-ranging skillsets, BeVera's health communications experts understand and apply best practices to produce expertly crafted, audience-centered materials for our customers. They go above and beyond to support our customers by conducting research and consulting with subject matter experts to ensure delivery of the highest quality products.

We also have extensive experience developing media and managing social media for public health organizations. Our health communications specialists provide top-level media writing, editing, and dissemination services that effectively market our customers' projects,

programs, and initiatives, increasing stakeholder engagement as well as the overall impact of the work.

Read on to learn more about the division's work and accomplishments.
Media Writing, Editing, and Dissemination Services for
CDC's Center for Global Health,
Global Immunization Division

BeVera provides media writing, editing and dissemination services for the Global Immunization Division (GID) of CDC’s Center for Global Health (CGH).

 

Our services for GID include, but are not limited, to the following:
 

  • Writing and publishing documents in support of professional support services provided for GID and for publication to the web.

  • Supporting authors in writing key messages and Single Overriding Health Communication Objectives (SOHCOs) for the Morbidity and Mortality Weekly Report (MMWR) and articles in the World Health Organization's Weekly Epidemiological Record (WER).

  • Coordinating meetings to discuss MWMR/WER SOHCOs with GID leadership and lead authors.

  • Corresponding with GID’s Associate Director for Communication to provide services in support of external communication priorities, including but not limited to: web, digital, and news media channels; partner communication channels; video scripts; talking points, milestone and event communication products; and communication packages in support of GID science and communications.

  • Managing and serving as point of contact for the Science and Program Office SharePoint site to ensure that pages are reviewed and updated accordingly.

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Media, Social Media, and Communications Services for
CDC's National Center for Chronic Disease Preparedness and Health Promotion,                        Division of Reproductive Health

BeVera currently provides critical media, social media, and communication services to CDC's National Center for Chronic Disease Preparedness and Health Promotion's (NCCDPHP) Division of Reproductive Health (DRH). The division requires extensive communication assistance to support its scientists and to successfully and accurately communicate important scientific information to consumers.

Using multiple communications strategies, channels, and approaches, BeVera provides communications expertise and services that support DRH maternal and infant heath program priorities. Our services for DRH include:

  • Fielding media inquiries and responding to reporters' questions with accurate information in a timely fashion.

  • Working with subject matter experts and communications staff to develop appropriate and accurate media responses, and ensuring that responses are appropriately cleared before responding to the inquirer.

  • Keeping records of all media interactions (press topics and reporters) and compiling weekly media reports that are sent to DRH staff.

  • Developing and managing a social media plan, including a promotion plan to increase followers and engagement with key stakeholders, for DRH's Twitter handle (@CDC_DRH)

  • Providing relevant content for non-DRH-led CDC social media accounts, including @CDCChronic, @CDCgov, and @CDCDirector.

  • Writing and scheduling social media messages/content, managing an editorial calendar, identifying opportunities consistent with observances or release of publications/projects, and evaluating social media program reach and impact.

  • Supporting social media events, such as Facebook Live chats, Twitter chats, webinars, and panel discussions, and providing, reporting, and analyzing metrics to DRH leadership and staff.

  • Writing and editing content related to reproductive, maternal, and infant health issues.

  • Finalizing all print-ready materials.

  • Delivering content in HTML format to enable sharing through email, social media channels, and CDC website posts.

Media, Social Media, and Communications Services for
CDC's National Center for Emerging Zoonotic and Infectious Diseases,
One Health Office

BeVera provides critical media, social media, and communication services to CDC’s One Health Office within the National Center of Emerging Zoonotic and Infectious Diseases. Our health communications specialists support One Health activities related to human-animal-environment interface issues, emerging and re-emerging zoonotic diseases such as COVID-19, pandemic preparedness, outbreak response, and prevention health.

 

Our services for One Health include, but are not limited, to the following:
 

  • Developing communications materials, toolkits, and social media to support One Health messages relevant to COVID-19 and pandemic preparedness, with a focus on companion animals, domestic animals, and wildlife.

  • Writing and editing summary of evidence documents as well as prevention, testing, and management recommendations for animal health, public health, and/or environmental health during the COVID-19 response or other epidemics/pandemics.

  • Coordinating and collaborating with One Health Groups, both internal and external to CDC; professional human and animal health societies; local, city, and state health departments; non-governmental organizations; community-based organizations; industry partners; and other relevant One Health partners.

  • Providing technical assistance to a Shepherd Contract awardee on pandemic preparedness toolkits, One Health projects, and communication materials.

  • Providing technical assistance to global partners, including the WHO-FAO-OIE Tripartite, to develop both communications materials related to COVID-19 and general One Health communications materials.

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Technical Writing/Editing, Analysis, and Documentation Services for 
CDC's National Center for Immunization and Respiratory Diseases,
Informatics and Data Analytics Branch

BeVera currently provides operational support for the Informatics and Data Analytics Branch (IDAB) of CDC's National Center for Immunization and Respiratory Diseases. Our health communications specialists contribute communications, technical and business assistance, analysis, and documentation services that are used to achieve IDAB's strategic plan goals.

 

Our services for IDAB include, but are not limited to, the following:

 

  • Developing and disseminating timely, audience-centered written and web-based information products that are essential for effective communications, both to the public and internally.

  • Providing consultation and technical writing/editing services that follow best practices and that conform to federal agency writing requirements.

  • Supporting the compilation and organization of materials, records, and correspondence, and developing methods for making information available through a variety of platforms (e.g., SharePoint, OneNote).

  • Providing advice, technical assistance, and leadership in planning and developing communication and marketing priorities, campaigns, strategies, and practices for effective communication and marketing directed toward both professional and lay audiences, including underserved populations and populations at risk.

  • Editing guidance documents, scripts, manuscripts, brochures, reports, presentations, and other related documents to ensure that they are grammatically correct, adhere to best practices in technical writing, and comply with CDC plain language requirements.

Technical Writing/Editing Services for 
CDC's Center for Global Health,
Office of the Director

BeVera currently supports the Center for Global Health's (CGH) Office of the Director (OD) by developing well-researched and well-crafted speeches, papers, manuscripts, and other written products to promote the OD’s activities. We ensure that our communications products and scientific manuscripts that are submitted for publication and disseminated broadly are of the highest standard, both in terms of scientific rigor and of grammatical and linguistic quality.

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